What's A Digital Product?
Remember When We Used to Go to the Library?
You’d walk through the door, smell the books, and flick through a paperback before deciding to borrow it for a week.
Maybe you bought your books from WHSmith. Or Waterstones. Or that weird second-hand shop on the high street with books stacked to the ceiling.
Now?
You open a Kindle, tap a button......And the book’s there.
That’s a digital product.
Oh, how we've changed!
Digital products are just stuff we used to hold in our hands — but now we download them.
They don’t arrive in the post.
You don’t queue up at a till.
There’s no plastic, no paper, no packaging.
They live inside your phone, tablet, or computer — and you already use them every day, even if you’ve never thought about it that way.
A Few Everyday Examples:
Kindle books — digital versions of novels and guides
Downloadable planners or calendars — instead of buying one from Tesco
Fitness apps — instead of a DVD or printed workout plan
PDF cookbooks — emailed straight to your inbox
Canva templates — no need to pay a designer
e-Learning courses — watch on demand instead of sitting in a classroom
Mobile phone apps — from budget trackers to sleep monitors
If it saves you time, teaches you something, or replaces a physical product — and you can access it instantly — it’s probably a digital product.
Remember Only Fools And Horses?
If you ever watched Only Fools and Horses, you’ll remember the phase where Del Boy thought he was a proper yuppie.
He had his shiny Samsonite briefcase, his massive mobile, and his prized possession — the Filofax.
Back then, if you had a Filofax, you looked important. It was a leather-bound planner full of scribbles, receipts, business cards, and dates you probably forgot anyway. Everyone who wanted to “look the part” carried one.
Fast forward to now?
We still carry Filofaxes — but they’re in our pockets.
They’re called calendar apps.
To-do lists.
Reminder apps.
Digital downloads you can get in seconds.
Even the early PDAs — those little bricks where you scribbled with a stylus and it turned into text — they were the beginning of it all.
We didn’t stop being yuppies.
We just became quiet ones… with cleaner screens and fewer pens.
Another One You Might Not Think About…
How many people have Alexa at home now?
You used to keep a grocery list on the fridge. Maybe a scrap of paper stuck under a magnet, or a scribble on the back of a receipt. You’d jot things down as you ran out of them — then half the time forget to bring the list when you left the house.
Now?
You just say:
“Alexa, add milk to my shopping list.”
Or:
“Alexa, remind me to buy bread tomorrow.”
The list doesn’t live on paper anymore.
It lives in your phone.
And when you walk around Tesco, you can pull it up instantly — all digital, all synced, no pen needed.
Some setups even let Alexa sync that list to a notepad app or export it into your reminders, so everything’s waiting for you when you need it.
No clutter. No crossing things off with a pen.
That’s another digital product doing the work for you.
And Then There’s Stuff We Don’t Even Call Digital Products…
You’ve probably got smart plugs, smart lights, or voice control around the house — even if you don’t think of it that way.
Some people now just say:
“Alexa, turn on the bedroom lights.”
Or:
“Turn off the telly.”
They’re not clicking buttons. They’re speaking — and the device responds.
Even this — what you’re reading right now — was written using voice.
I’m not typing. I’m speaking into a mic.
And ChatGPT’s system turns my speech into words.
That used to be science fiction.
Now it’s built into your phone or your laptop, and you use it like it’s normal.
Because it is normal now.
Why Does This Matter?
Because digital products aren’t just things you buy.
They’re things you can create and sell, too.
You don’t need to be an expert or own a warehouse.
You just need an idea that helps someone else solve a problem — and a way to put it into a file, template, course, or guide.
Final Thought
We’re living in a time where anyone — and I mean anyone — can package up knowledge, experience, or creativity and turn it into a digital product.
It’s not just the future. It’s already here.
You’ve used one today.
The only question is:
When are you going to start selling one?
👉 Read Blog #3: How the Internet Changed Everything
💬 Want to chat about this blog post?
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